From fighting ad fraud, to tackling the duopoly, and adhering to the General Data Protection Regulation, this year’s 2018 Native Ad Forum hosted by Sharethrough will dive deep into the changing landscape of the digital advertising world.
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9:00 - OPENING REMARKS
Dan Greenberg
CEO, Sharethrough
9:05 - HOW TO NAVIGATE THE VIDEO GOLD RUSH
Ally Stuart
Managing Director EMEA, Sharethrough
Lauren Dick
Head of Emerging Platforms, Mail Online
Ben Phillips
Global Head of Mobile, Mediacom
Rebekah Kennedy
Marketing Technology Manager, Heineken UK
Brandon Keenen
Senior Digital Commercial Director, CNNIC
9:30 - FROM PRECIOUS TO WORKHORSE: WHY NATIVE ADVERTISING IS BREAKING OUT OF ITS BOX
Dan Greenberg
CEO, Sharethrough
10:00 - PROGRAMMATIC LIGHTNING TALK
Joel Livesey
Director of Partnerships, EMEA, The Trade Desk
10:10 - THE NEW POSSIBILITIES OF 1-TO-1 MARKETING
Dan Greenberg
CEO, Sharethrough
John Nardone
CEO, Flashtalking
10:30 - WHAT MILWARD BROWN STUDIES HAVE TAUGHT US ABOUT SUCCESSFUL ADVERTISING
Melinda Staros
Research and Insights Director, Sharethrough
10:45 - HOW GDPR AFFECTS HOW PUBLISHERS SELL THEMSELVES TO BRAND
Ben Putley
Strategic Partner Director, Sharethrough
Barbara Agus
Digital Director International, Time Inc.
11:00 - IS ADS.TXT THE SOLUTION THE INDUSTRY HAS BEEN LOOKING FOR?
Curt Larson
Chief Product Officer, Sharethrough
11:20 - STRONGER TOGETHER: HOW PUBLISHERS AND BRANDS ARE TEAMING UP TO FIGHT THE DUOPOLY
Jess Davies
UK Editor, Digiday
Joseph Harake
Digital Director, OMD UK
Oliver Lewis
Director of Digital Strategy & Partnerships, News UK
Alex Payne
VP, Ad Platforms, VICE Media
Rhodri Evans
Brand Engagement Manager (Europe), Levi Strauss & Co.
