Advertorials have evolved. Branded content is taking a seat at the big table as the lines between journalism and advertising weave together. The validity of the native ad has been proven, but there is still an integrity that needs to be present for native to work and generate dollars. Those who have used it successfully are courting the right talent and being spot on with messaging. Those who don’t are found out quickly. The Native Ad Forum presented by Sharethrough examines the best of what native has become, and examines who is doing good by the technique and who needs to take a few lessons from the journalistic front to create a seamless story.