In this session...
With Out of Home reaching 98% of the UK population and consumers spending more time outdoors than they did 10 years ago, OOH is a media that intersects with a large part of our daily lives. Brands are starting to harness outdoor's digital and data capabilities, yet the words still frequently heard from advertisers are 'I never knew you could do that'. Dynamo and Outdoor plus will take you on an immersive, real-time experience, syncing creativity, technology and magic on the streets of London.
What You'll Learn from This Session...
- Showcase the innovative, creative and dynamic capabilities of Digital Out of Home
- Take you on an immersive, real-time experience, making the impossible possible
- Confirming that Outdoor media owners put on the best shows!
