In this session...
As this year’s Mary Meeker Internet Trends report pointed out, the Facebook feed has morphed into a shoppable storefront with an array of sponsored posts and ads that target users with relevant products they are likely to buy. Join the session to learn how to craft strategies and creatives that recreate the IRL window shopping experience on social. Hear from leading brand marketers as they discuss their approach to the latest shoppable ad formats such as Collection ads and Carousels.
What You'll Learn from This Session...
- How to craft strategies and creatives that recreate the IRL window shopping experience on social.
- Hear from leading brand marketers as they discuss their approach to the latest shoppable ad formats.
- The advantages that shoppable social ads afford eCommerce brands and how they're used to drive local traffic to stores.
