In this session...
58% of people claim that they are more likely to buy a brand if supports a cause that is important to them.
Consumers are demanding more socially responsible behaviour from business, and at the same time, the business community is increasingly recognising the value of a more purpose-led approach to operating.
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As part of our session, we will be defining what ‘purpose’ means; present research from MediaCom’s Real World Insight team that digs into the societal challenges that consumers really care about.
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What You'll Learn from This Session...
- 58% of people say they are more likely to buy a brand if it supports a cause that is important to them.
- Increasingly consumers have a greater demand for businesses to behave in a socially responsible way.
- In this session we will discuss what ‘purpose’ actually means
- Attendees will also be shown key and recent research from MediaCom’s Real World Insight team looking into the societal challenges that consumers really care about.
- A great understanding of credible research carried out by MediaCom that shows that brand purpose does work.
