In this session...
“Formula 1 to date has been a motor sports company … and I’m pivoting it to much more of a media and entertainment brand with the soul of a race car driver.” Sean Bratches, Managing Director, Commercial Operations.
The 2018 Grand Prix season is just days away so this is an unmissable opportunity to hear about the transformation taking place at F1.
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F1, is a multi-billion dollar business with over half a billion fans worldwide. Sean Bratches, credited as one of ESPN’s most influential leaders, is on a mission to transform the F1 experience. He recently announced F1’s biggest ever investment into digital with the launch of F1 TV across 40 markets. In the pipeline: city centre festivals clustered around core elements of Formula 1 to deliver a spectacle and engage with new audiences.
To hear this extraordinary transformation story please join Suki Thompson CEO Oystercatchers, EXCO Centaur Media and Sean Bratches MD F1.
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What You'll Learn from This Session...
- How to transform and commercialise a multi-billion dollar sport and develop a brand for a world of mass-communication and wall-to-wall entertainment.
- Digital transformation: lessons from F1 TV launch on building technological excellence to engage with customers via the best OTT experience in 21st century business.
- How to attract a new global generation of followers through gaming, town festivals, and digital
