Guinness has innovation in its DNA. From brewing only porter in 1799 before it was mainstream, to advertising in the first ever commercial TV break.

Fast forward to today, the beer revolution is brewing around the world and technology is disrupting business. Guinness needed to transform itself in the age of innovation.

This is the story of how one of the world’s most iconic brands went back to its innovation roots, by creating a culture of experimentation in beer and media – especially digital.

In this brave new world, Guinness is unleashing the creativity of their brewers and embracing emerging technologies, from VR to AI, to innovate its business model from the inside out.