The trade press is inextricably linked to the trends and travails of the marketing and media worlds and it’s believed that coverage can still make or break the fortunes of agencies and individuals. Seize this chance to learn more about what influences editorial decisions and the viewpoints that journalists take of the industry as we turn the table and give a panel of senior trade journalists a grilling.
View More

This is the third Wallflowers At The Orgy session Propeller has held at AWE. In previous years, an attentive audience has heard valuable insights and advice from journalists at the Financial Times, London Evening Standard, City AM, Bloomberg and more.

Now it’s time to give trade press editors and journalists a turn. They're a key conduit between clients and agencies and often one of the first places clients turn to for information when looking to choose a creative, media or technology partner.

Don’t miss this essential session for business development directors, PR specialists, brand reputation guardians and start-up entrepreneurs that will lift the lid on how trade journalists work..

Why the title? "Working as a journalist is exactly like being the wallflower at the orgy...everyone else is having a marvellous time, laughing merrily, eating, drinking, having sex in the back room, and I am standing on the side taking notes.” ― Nora Ephron View Less