In this session...
Brands are increasingly fallen victim to mishaps around viewability, ad misplacement and targeting. In fact, up to 25% of ads go through “click-farms”, resulting in almost $16.5bn dollars wasted across the globe. It is estimated that 12.7% of video ads are at risk globally.
In this workshop, our panellists will examine why this is, how to maintain brand integrity and create a premium environment for brands to advertise online.
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