Sir John Hegarty, co-founder of global ad agency BBH and creator of iconic campaigns for brands such as Levis, Audi and BA is now running The Garage Soho - an early stage investor company that champions creativity and believes in building brands, not just businesses. The session is chaired by Jonathan Akwue, Chair of the Ideas Foundation, a charity helping to nurture creativity and drive diversity, and Managing Partner of DigitasLbi. Sir John will be interviewed by Ideas Foundation young leaders at the start of their creative careers keen to get practical tips on how to zig zag their way to creative success.