Mario joined ISBA in 2013 and works as part of the Media & Advertising Team. He is responsible for ensuring members are kept up to date with all relevant ISBA and industry related Audio-visual news and developments. He is also responsible for facilitating the TV & Video Action Group which meets to discuss and debate relevant issues across the media landscape.
Before joining ISBA, Mario held a number of advertising positions agency side, working on behalf of companies including PwC, Barclays, Virgin, Superdry and Coca-Cola.
He has published guidance, organised events and written articles and blogs on, content marketing, ad blocking on TV, Programmatic buying and digital media.
Mario Yiannacou Job Title Media & Advertising Manager Company ISBA Connect via
