In this session...
Data fuels the digital marketing ecosystem. Offering better insight, optimisation, activation and accountability. GDPR promises to turn much of this on its head. What role will privacy play in the future of data-driven marketing and what are some of the world’s leading marketers doing to get ready for this change?
What You'll Learn from This Session...
- How GDPR will impact global marketers
- The role of privacy in the future of digital marketing
- What marketers need to do to get ready for GDPR and other upcoming data privacy regulations
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