In this session...
Programmatic advertising today is a $45B industry, and it’s poised to become the way in which a majority of the $500B global ad sector is traded in the near future. However as a recent CMO Council report found, many CMOs still have trust concerns about the quality and transparency of programmatic advertising. In this session, agency executives will map out the blueprint for building greater trust between advertisers and every other participant in the ecosystem through a shared commitment to quality and transparency.
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Programmatic advertising today is a $45 billion industry, and it's poised to become the way in which a majority of the $500 billion ad sector is traded in the near future. However as a recent CMO Council report found, many CMOs still have significant trust concerns about the quality and transparency of programmatic advertising. OpenX VP of Partner Services Gavin Stirrat leads a discussion with some of the most influential agency executives to map out the blueprint for building greater trust between advertisers and every other participant in the ecosystem through a shared commitment to quality and transparency.
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What You'll Learn from This Session...
- A greater understanding for how the industry can work together to restore trust in digital advertising.
- Insight into the biggest challenges that need to be overcome in order to simplify the media supply chain.
- An inside look on the agency perspective on how to achieve greater transparency.
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