In this session...
Hardly a week seems to go by without a politician or someone from the film industry defending their career by saying they were taken out of context. Context can enhance, detract and also add shock to a brand. But is context worth paying more for? When brands are often the most valuable asset on a company’s balance sheet maybe it’s time to take this seriously. Join our panel including Sir John Hegarty as they debate this thorny issue
What You'll Learn from This Session...
- How can you improve brand advertising online
- What does the increased dominance of Google and Facebook mean for brand advertising
- How important is environment/context vs reach
- Engaging with consumers in the right mindset
