In this session...
Messaging, a communications style that is instant, direct and personal, has increasingly become consumer’s preferred communications channels with businesses. Facebook has unique expertise in messaging and understands the endless possibilities for businesses. Join this panel chaired by Amy Cole, Facebook’s head of product marketing for Northern Europe covering Instagram, Messenger and Whatsapp and other innovative brands on how to use messaging to build and develop hyper-personalised relationships.
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It will discuss how messaging can help brands from awareness through to enabling transactions. From the discovery of new products to the future of customer care, this discussion will showcase why every brand should have a messaging strategy in 2018.
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What You'll Learn from This Session...
- Lift the lid on the role of messaging in peoples’ lives today
- Understand how brands are using messaging to create new value streams for audiences
- Walk away with tangible advice on what to think about when applying the insight to your business
