In this session...
Partnerships can be up to 2 times more effective at driving brand health metrics than standard advertising, and when running alongside other media, have been shown to be x3 more efficient than standalone partnerships.
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The aim of this session is to highlight the latest findings and thinking in the area of Marketing effectiveness by launching our research on media partnership effectiveness. We will be uncovering how this little understood area works on driving business outcomes.
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What You'll Learn from This Session...
- Do partnerships work?
- What the best type of partnership is
- The effect that campaign duration would have
- The relationship between spend and uplift
- Whether stand-alone campaigns are better than campaigns running alongside media.
