In this session...
With the General Data Protection Regulation (GDPR) just around the corner, you want to make sure that you are prepared and help support your business with the challenge of staying compliant.
Last November, the IAB Europe launched a new industry-wide consent solution: an open-source consent standard to help advertisers comply with key elements of GDPR.
GDPR product lead Somer Simpson, will introduce you to the IAB consent solution and present the benefits that it can bring to your business.
View More
With the General Data Protection Regulation (GDPR) just around the corner, you want to make sure that you are prepared and help support your business with the challenge of staying compliant.
Last November, the IAB Europe launched a new industry-wide consent solution: an open-source consent standard to help advertisers comply with key elements of GDPR.
GDPR product lead Somer Simpson, will introduce you to the IAB consent solution and present the benefits that it can bring to your business. Struan Bartlett from News.Now will address GDPR from the publisher perspective.
View Less
What You'll Learn from This Session...
- What is GDPR?
- What impact will it have on ad tech, publishers and advertisers?
- What do you need to do in order to be compliant?