In this session...
With the unrelenting and rapid structural change impacting the marcoms sector, a once distant threat has become a new world reality. Join Lighthouse CEO Daren Rubins as he hosts a panel of industry leaders from the management consultancy firms who are now infiltrating the space once the preserve of major agency groups. Hear why clients are choosing to enlist their services, what entices leadership talent into the consultancy world and what life is like in an organisation acquired by this new breed of marcoms specialists.
What You'll Learn from This Session...
- The role management consultancy firms are taking within the marcoms industry
- How the management consultancy firms differentiate themselves from agencies and from each other
- What areas or marketing communications, if any, they believe are best suited to the agency set
- What attracts agency talent to the management consultancy world
