Dr Colin Light

Colin is a partner at PwC where he leads their digital consulting practice which includes Experience Centres - the home for branding/marketing strategy, creative design, UX, insight, and accelerated co-creation build. He specialises in market entry and digital transformation work in the retail and consumer industry although his background is predominantly in telecoms/media.

Colin has just returned from four years in China where he led PwC's digital team in Asia where he's acquired agencies, recruited agency talent, and put in place strong alliances. He believes passionately that the key to unlocking everyone's digital future lies in how to create diversity of opinion and then integrate - and culturally accelerate - the business, experience and technology aspects of an organisation rather than through a 'digital team'.