Audio is on the rise with podcasts becoming a favourite pastime among consumers of all ages. From 15-second credits and endorsements to short-form brand audio and branded shows, learn about the tools podcast publishers are building for sponsors and advertisers, get a better understanding on current guidelines and best practice for listening measurement, and leave with the skills to launch your brand's next podcast.
9:30 - THE RISE & VALUE OF AUDIO
Podcast listening is growing quickly. So what are the opportunities for brands and how do these differ from other forms of audio or media? In this session we’ll play you plenty of examples of what leading brands are doing in the podcast space. We’ll hear from well known podcasters as well as Acast, who are leading the way in monetising podcasts. We’ll also reveal exclusive new research on UK podcast listening habits.
Steve Ackerman
Managing Director, Somethin' Else
Chris Denson
Creator/Host, Author of Crushing the Box: 10 Essential Rules for Breaking Essential Rules, Innovation Crush
Chris Skinner
Head of Music Radio at Somethin’ Else and producer of The Bugle, Somethin' Else
Susie Warhurst
Director of Content, Acast UK
10:10 - CULTURE 2.0: A LIVE RECORDING OF EAT SLEEP WORK REPEAT PODCAST
Bring the laughs back to work - join Bruce Daisley and Sue Todd for a live recording of the Eat Sleep Work Repeat podcast. He will be talking to laughter expert Professor Sophie Scott about the role that laughter plays in our lives. Then we'll be playing a funny game to find the way to bring laughs back to our workplaces. Merriment assured.
Bruce Daisley
UK Managing Director, Twitter
Sophie Scott
Professor
Sue Todd
CEO, Magnetic
Paul Coleman
Writer of Car Share
Geoff Lloyd
Radio Presenter
11:00 - DYNAMIC DIGITAL AUDIO ...DELIVERED!
Sam & Chris give an experiential tour of how dynamic, personalised digital audio campaigns are delivered; highlighting the evolutionary advantages of the role of selective attention for live campaign case studies (including Deliveroo) and demonstrating how easy it is to reach a wide audience.
Sam Crowther
Head of Creative, A Million Ads
Chris Wrigglesworth
Managing Director, Clearcut Sound
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