Disruptive innovation is killing businesses in every category.
People hate advertising.
But W+K believes this is an amazing time to build a brand.
Where does the optimism come from?

21st century marketing is about humanity. Brands that are more human, who focus on creating value for people, who combine tech with human insights and empathy, are the ones who will be marked in history as the 21st century brands. This is an opportunity to reassess everything we thought was a rule.

The optimism lives here. It’s not the end of advertising. It is the beginning of everything.