This is a BBC Studios session, on behalf of the international and commercial part of BBC News.
Get under the bonnet of what makes Gen Z tick, their relationship with global news providers and tips for brands in how to communicate to them.
Give yourself the upper hand and learn about three ways to level up your gaming campaigns. More than ever, the surge of gamers and the size of the industry emphasizes the necessity for brands to acknowledge and embrace the gaming industry.
Truly understanding how this nascent media opportunity works can be time-consuming, hence why Julia Rast, Global Gaming Lead at Xaxis, will discuss three things you need to know about activating campaigns programmatically in gaming.
Listening to and understanding your audience in the moment has never been more important, or more difficult. Consumer attention is fragmented with content consumed across an endless range of devices, screens and channels. Tracking sentiment and behaviour trends has become unpredictable. And now, marketers are left to piece together multiple touchpoints to know whether their campaigns are working.
Grab your seats for a packed panel of advertising industry leaders for a lively debate moderated by Business Insider’s Lara O'Reilly on the future of TV advertising and how consumer attention should be measured across every screen. The great measurement debate will feature the premiere of Samba's latest State of a Viewership Report from the UK and Germany, which shares what viewers watched in the first quarter of 2022 and how their shifting consumption patterns are changing the future of...
The world is enacting environmental regulation and raising eco-friendly taxes. EU member states have already made ESG reporting from listed companies mandatory and soon all companies, no matter their size, will be made to answer in similar ways for the impact they make on the planet. ESG is an overarching imperative that alters share prices, business models, supply chains, revenue targets, and brand perception. The implications will be massive and green washing isn’t an option, being informed...
As an industry, we talk a lot about creative analytics but how do we actually define “creative data”? What kind of information makes a creative insight valuable? Join VidMob for a discussion with ABI InBev about how to actually measure intelligent creative that impacts the right KPIs.
Ad attention isn't always equal. Within digital, it's not enough for an ad to meet viewability standards. Advertisers need better performance metrics and cross-platform measurement, but more importantly, they need to ensure that attention data acquired by brands is both ethical and meaningful.
To measure true effectiveness and the impact of feed-based environments, OMD and Twitter have come together with analytics firm, Amplified Intelligence, to conduct a large-scale analysis across...
Growing privacy regulations have marketers and media owners looking for new ways to reach and monetise audiences that are shopping online more than ever. Both groups are focused on gathering and scaling first-party data, as connecting directly can be a win-win for both parties. Delve into the commerce media trend with representatives from retail, agency and tech and see how advertisers and media owners are working together to bring richer experiences to consumers.
Ant & Dec, the UK’s undisputed kings of family entertainment - along with their management team, leading talent agency YMU Group - talk first-hand about what ‘creative capital’ means to them, and how creative collaboration has been at the heart of their TV shows and partnerships over so many years.
Ant & Dec and their team talk about putting audiences at the heart of their content, and the success of their creative collaboration with brand partners such as Tik Tok and Santander (winning...
In this session, Ben McOwen Wilson, MD of YouTube UK, and Robbie Lyle, one of the most recognisable sports creators, discuss Robbie's journey from football fan to network owner and the role of YouTube in driving the UK's Creative Economy forward, democratising opportunities by giving diverse voices a platform and connecting the industry with the modern UK viewer.
There's been a seismic shift in how consumers engage with entertainment and expectations of creativity in the media. And creativity remains the key competitive advantage for advertising effectiveness. As the world's fastest growing creative playground, TikTok is empowering everyone to find creativity in the smallest of moments. With two prominent TikTok Creators, we explore the impact of democratised creativity on the world of advertising & wider creative industries. Plus, be the first...
In this session, Ed Couchman GM UK Snap Inc. speaks with one of the world's most renowned beauty brands and an AR specialist creator about how AR has become integral to capturing attention and driving sales. They'll also explore how advancements in AR tech are making the beauty industry more inclusive.
