Brands are starting to leverage augmented reality to optimize their creative ad campaigns, and now we can measure the impact. Historically, showing products in 3D and enabling consumers to interact through AR has increased conversion by 2x, engagement by 4x, and retention by 7x. Join VidMob and ZeroLight to learn best practices and creative considerations that brands can use to build an efficient and effective “always-on” AR strategy that drives results.

The Metaverse is coming, creating new opportunities for brands to transform and trailblaze as an authority in the virtual production space. In this session, Shutterstock's Dade Orgeron, VP of 3D innovation and Adam Barnett, Director of Production for Shutterstock Studios EMEA will discuss how Shutterstock Studios is cementing a footprint in 3D, and preparing for what’s to come by enabling people to build in the Metaverse, opening up content creation across multiple layers.

Advertising-wise, Amsterdam and London are one city, with a long history of collaborating to make great work for brands like Nike, Expedia, Heineken, Adidas and Samsung. In this session, we will explore how that partnership came about and the exciting opportunities it will provide to advertisers in the future.

You've spent the past decade embracing placement, keyword, and audience optimization to drive increased ROAS. As industry matures, the “last mile” of marketing effectiveness has proven toughest. It's time to tackle marketers blindspot for ROI: the creative itself. Join Arianne Le Port from Google, Eric Gregoire from Bayer Consumer Health, and Anastasia Leng from CreativeX to explore the fast evolving world of creative data and how marketers are using it to drive business impact and...

Today’s evolving and fragmented digital ecosystem has led to challenges in the way advertisers reach their audiences and measure success. That’s why verification companies like DoubleVerify have made it possible to measure both quality and performance uniformly across platforms, formats and devices around the world. These advancements in technology are becoming even more vital as advertisers begin to demand better measurement in futuristic digital environments like the metaverse. In this...

What’s the point of investing in product innovation if you can’t match that in marketing? How can you expect the benefits of something completely new to be communicated by using the same old tactics and the same old category codes? Put simply, you can’t. The same old marketing stuff gets scrolled-passed, dismissed as ‘same old’ product and ‘same old’ brand. In this lively discussion, we’ll bring together three high-profile marketers and innovators and their agency to argue the case for...

We can’t go anywhere without hearing about the metaverse, but the biggest question on every brand and agency’s mind is: how do I advertise in it? The metaverse may not exist yet, but it's not-so-distant older cousin, video games, is the gateway solution brands are exploring. Video games allow brands to advertise in three-dimensional virtual worlds that are scalable, measurable, and brand safe. The best part? Video games already have an established audience of over three billion regular...

As the programmatic landscape evolves, so do the complexities that have been a part of it since the early years. Historically, marketers’ top concern was campaign performance, but, as the industry matured, and consumer habits changed, challenges such as a lack of transparency, differentiation and control became prominent. Now, marketers are leaning into their supply chain, becoming involved in supply decisioning and looking to understand the technology involved.

As we move towards a new immersive internet, with new technologies and canvases for us to tell stories, now is a transformative time to be in the business of creativity and marketing. In this session, join creative experts at Meta as they share their perspectives on how these changes will evolve the potential for brands and creators, and how brands can be preparing for the future, today.

We speak to the Co-Founder and CEO of Samba TV to hear how the latest viewing behaviours are driving further fragmentation in today's media landscape, and how marketers can overcome these challenges by leveraging first-party TV data to reach elusive audiences and drive incremental lift.

In line with new technology and changing consumer habits, the publishing industry continues to innovate – introducing exciting platforms, tools and services for its readers and advertisers. Join a conversation with Advertising Week Europe's CEO Matt Scheckner and Bauer Media Publishing UK’s CEO Chris Duncan as he explores the future of publishing, delving into first-party data, membership models, digital platforms and more.

The ability to blend physical and virtual worlds in real time, the next evolution in storytelling, is opening up a new world of creativity. Transforming brands’ creative control, using powerful creative tools and video game engines, to create real time interactive worlds and content that can live seamlessly and in the moment across an ever-growing communications landscape.