Driving Marketing Effectiveness Through the Creative

You've spent the past decade embracing placement, keyword, and audience optimization to drive increased ROAS. As industry matures, the “last mile” of marketing effectiveness has proven toughest. It's time to tackle marketers blindspot for ROI: the creative itself. Join Arianne Le Port from Google, Eric Gregoire from Bayer Consumer Health, and Anastasia Leng from CreativeX to explore the fast evolving world of creative data and how marketers are using it to drive business impact and achieve creative maturity.