Europe




28:38

Are You Part of the Problem?

74% of brand owners, at a recent WFA event, agreed with the motion that marketing today is incompatible with a sustainable future. That’s why WFA and Kantar undertook the world’s largest study focused on sustainable marketing. With insights from client-side marketers from 46 countries, the goal was to identify how brand owners, and the marketing industry, can put their superpowers to work to become part of a sustainable future. Join us to understand more about global brand owners pain...
41:23

Seeing the Unseen: Powerful Images Can Tell Untold Stories

Perspective is everything. To understand a problem, we need to see it through the eyes of those that live it. Young people find it hard to have their voices heard beyond their local context but the democratisation and power of imagery give them a powerful platform to make the unseen, seen and, importantly, heard.
25:54

Gen AI: The New Bias Battleground

Ask the mainstream Gen AI platforms for an image of a “professional person,” and fewer than 20% of the results are women, and broader representation is less than ideal. The panel will discuss gender and other biases in generative AI, how to combat them, and what brands, agencies and platforms can do to make representation in Gen AI a reality.
28:44

Beyond: Currents Shaping Europe’s Internet Culture & Innovation

Internet culture — and industry — in Europe is experiencing a renaissance. The scene is invigorated with new ideas, values and talent that have emerged, focused on building digital spaces and working with more intention. The digital landscape is bursting with creativity, innovation and a desire for human-centred innovation — and the rest of the globe is taking notice.
29:11

The Emotional Pull of a Brand: Inspired by the Story of Grenfell Athletic FC

An inspirational session about the football club born out of the ashes of the Grenfell tragedy with practical tips on how brands can meaningfully and powerfully impact local communities. Brothers & Sisters started life in the shadow of Grenfell Tower in 2005, so in 2017 when tragedy struck and a fire killed 72, injured 70 and rendered hundreds homeless, agency founder & ECD Andy Fowler felt compelled to help. When community support worker Rupert Taylor founded Grenfell Athletic FC, a...
30:49

Global Academy: Rethinking Routes into Advertising

Join Global’s Katrina Ridley — Heart presenter and Global Player podcast host — as she connects two students and one alumnus from Global Academy state school who’re passionate about joining the advertising industry. The session aims to discover how collectively we can break down barriers to getting a foot in, how we can use young people to create impact, what young people think about the industry and how colleagues can re-think the advertising industry for entry-level talent.
14:50

An Interview with Sophie Devonshire, CEO, The Marketing Society

A ‘Superfast’ session exploring perspectives on how to thrive rather than just survive in your marketing/advertising career right from the start (and why we should be optimistic about the future of marketing)
31:13

Secrets to Success

Looking for the secrets to success? Well, these Future Is Female nominees are ready to share theirs. Join us as these leaders from across the industry share details on their personal journeys, challenges they’ve overcome, how they continue to innovate and evolve and more. Each of these women have broken barriers in their career and are being recognized by this year’s Future is Female Awards jury. However you identify, whether you're a seasoned professional or fresh out of university, this...
28:44

Why Self-Promotion Isn't a Dirty Word

Do you dread the thought of self-promotion? Worry about what people say or how to celebrate yourself publicly without cringing? Join founder, public speaker, and author of F*ck Being Humble, Stef Sword-Williams, as she guides you through actionable ways to start self-promoting in a way that feels authentic to you. Self-promotion shouldn't be something you avoid in your career, and the sooner you get on board with it, the quicker you'll see personal results.
14:19

Why Analytics are the Ultimate Competitive Advantage

Pandemic, recession, boom, bust… the *only* certainty we face today is constant change. But how can agencies stay ahead when the future is so uncertain? In order to thrive while navigating this climate, leading agencies are leveraging analytics to optimise operations, connect the dots and ensure successful project delivery. Join Dylan Connerton, VP Product at Forecast, as he shares practical tips for connecting data to gain efficiencies, protect margins and make smarter decisions.
27:57

Think You Can’t Sing? Think Again!

Told that you can’t sing by friends, parents, partners or children? Asked to mime in the school choir? If that sounds like you, you’re in good company. The great news is that all those people were probably wrong. Join Richard Swan, author of “Think You Can’t Sing? Think Again,” to find out how to overcome years of shame and sadness about not being able to sing.
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