Keeping people engaged with long-form content is harder than ever. Mat Watson and Carwow have built a loyal following of millions across various channels by consistently delivering trustworthy advice. When it comes to high-value purchases like cars, trust and authenticity matter more than ever.
Hear first-hand from Mat Watson on his approach to building this community; how long-form content is evolving and how emotional connection plays a critical role in guiding consumers through complex...
How do you take a brand proposition and turn it into an award-winning movement? British Airways and MG OMD invite you to step inside the creative and media partnership that brought "A British Original" to life.
Discover the power of inclusive marketing! Join industry leaders to explore how involving disabled people in product creation sparks innovation and drives authentic connections. This session unpacks strategies to create impactful, accessible campaigns and products that resonate with everyone. Gain insights to expand your brand’s reach while championing diversity, equity, and inclusion.
Gen Z has been unfairly written off, painted as lazy, hard to reach, and not worth the investment. But that couldn’t be further from the truth. In reality, they’re the most connected, creative, and influential generation yet, shaping the future of culture, commerce, and brand growth. In this session, we’ll share exclusive insights into Gen Z’s digital behavior, how they drive real business outcomes, and why Snapchat is the platform where brands can build lasting connections with them.
What are insights for, again?
Marketing budgets are being cut and you are being tasked to do more with less, so optimizing every dollar spent is critical. Shortening the time to determine what’s working gives you a competitive edge. Adopting more automated and AI-enhanced brand lift measurement gets you faster insights now for better outcomes later.
This Q&A session will scrutinize both the How’s and the Why’s for measuring campaign effectiveness and address how to get the most out of...
Join Burger King UK's CMO Katie Evans they explore the bold and buzzworthy Bundles of Joy campaign.
Discover how the fast-food giant celebrated new moms indulging in their first post-birth meal, a Whopper and sparked both delight and debate. How authenticity, humour and a touch of controversy turned postpartum cravings into a marketing success.
Paradise lifts the lid on the secrets, surprises and slog to success in a Founders Face Off with Cano Water.
Join Josh White (Cano Water) and Nick Jekyll (Paradise) for an unfiltered conversation about what it really takes to build a brand that breaks through. No slides, no fluff — just two creative founders going head-to-head with surprise questions, honest answers and a few hard truths.
Join us for an insightful session on the top marketing trends that will shape the future. Discover how AI, incrementality and creators are redefining the advertising landscape. Learn strategies to engage Gen Z, optimize brand performance, and leverage creative diversity for better results. This session will equip you with the knowledge to maximize your marketing investments and navigate challenges.
In a world flooded with content and declining engagement rates, what role does human creativity play in marketing?
This talk challenges the conventional automation-first mindset and offers a fresh approach to using AI as a catalyst for creativity in your digital campaigns.
Through real-world examples, discover how combining AI-driven optimisation with human insight can elevate your marketing. From crafting resonant ad copy to personalisation with audience data, learn to boost your...
In October 2024 Tommy’s, the UK’s leading pregnancy research charity and Mama’s and Papa’s, the Uk’s leading high street nursery brand launched a groundbreaking partnership.
In a partnership designed to increase awareness of the many different paths to parenthood and provide hope and support for every pregnancy journey Mamas & Papas Customer Care team have been trained by Tommy’s experts to provide expert pregnancy information to people when they need it most.
Join Clare Rayner,...
Retail media is rapidly evolving, creating a fragmented and complex landscape for advertisers and retailers. This session explores the key shifts shaping the industry — from the growing influence of retailers as media owners to the role of RTB in programmatic retail media — through the lens of innovation, inclusion, and the women helping to shape the future of retail media. We’ll break down the challenges, highlight the need for greater access and collaboration, and explore what the future...
As media journeys evolve, so do brand-building opportunities. Retail media is emerging as a key player, proving its effectiveness in the wider marketing mix. In this session, Tesco Media—joined by Nestlé and Open Mind—explores how brands, agencies, and retail media networks can integrate strategies and win in an era of fragmented consumer journeys.
