Generative AI is transforming the way marketers and creatives work, providing new tools that open up endless possibilities. While many organizations are eager to adopt this technology, its real impact comes from how teams collaborate and refine their workflows to enhance both creativity and efficiency. When creatives and marketers work in sync, they can fully harness the power of Generative AI to produce more impactful content, faster.
Exploring how shifting TV viewership patterns are driving the need for new data-driven analytics and measurement to enhance omnichannel efficiency and maximise returns for both the buy and sell side of the industry.
Is everything you hear about retail media true? In this interactive session, our moderator will present common myths, while Mars confirms or debunks them based on their experience with Wolt and other RMNs. Wolt and AppsFlyer will add industry insights, tackling key trends and challenges. From measurement to innovation, we’ll separate fact from fiction and explore the realities shaping retail media’s future.
With GDPR, behavioural targeting in programmatic advertising has become more challenging. However, advancements in AI have unlocked new ways to reach audiences. In this session, learn how Dstillery, a leading AI targeting company in the US, brings its GDPR-compliant ID-free® targeting technology to the UK. Michael will share how global brands and agencies are using behavioural targeting over traditional contextual for better scale and performance, navigating privacy and performance in a...
The era of broad audience segments is over. As privacy regulations reshape the digital advertising landscape, precision is the new advantage. This session explores how Generative AI (GenAI) is revolutionizing audience targeting—delivering hyper-accurate, scalable audiences while respecting privacy. Learn how AI-driven solutions go beyond traditional segments to drive smarter, more effective campaigns.
In a world where most banks sound like they were written by robots for robots, Monzo is turning banking into a brand that feels. Join Nishma Patel Robb - founder of Glittersphere and fierce champion of reinvention - in an unfiltered, one-on-one conversation with AJ Coyne, Monzo’s CMO, as they delve into how creativity, community, and a bit of Barbie-budget banter are transforming how the next generation relates to money. From viral savings challenges to AI-powered storytelling and...
Join the Institute of Practitioners in Advertising for a provocative debate on influencer marketing, and how it fits in today's advertising landscape.
We've all seen that brands are increasingly turning to social media influencers to promote their products and services – but is this the future? Do they provide more creativity and innovation – or less? How does regulation fit into the discussion?
We've got four top agencies arguing for and against these points - and more.
Although in-store is fast becoming an essential part of a full funnel marketing campaign. The full capabilities of the channel have yet to be unlocked.
STRATACACHE Founder and CEO, Chris Riegel presents why in-store is the battleground on which brands stand to claim the greatest victories when it comes to conversions, sales and profits.
In a crowded content landscape, brands need more than noise - they need stories that resonate. Business Insider is built on the power of trusted, people-first journalism. Through BI Studios, our creative engine, we help brands tap into that same editorial craft to create content that earns attention, builds trust, and drives real impact.
Samsung isn’t just watching the gaming revolution—it’s shaping it. From Fortnite to Roblox to PUBG Mobile and more, Livewire and Samsung have spent the past two years pioneering a new playbook for authentic gaming engagement —and reaping the rewards. With proven brand uplift and campaigns that genuinely resonate with gamers, this session reveals how gaming is redefining brand engagement and why the smartest marketers are doubling down on interactive experiences that deliver real impact.
Creators have established trust with their audiences. This insightful panel hosted by InterTalent, will feature leading creators who will offer valuable insights on helping brands refine their messaging; share their perspectives on successful brand partnerships; and emphasise the importance of authenticity in marketing. They will also share firsthand experiences of creating content that deeply resonates with their followers and discuss how they've leveraged that connection in brand...
