As part of the retail media boom, stores have been cited as the next major media channel. This session will explore why Tesco has decided to invest so significantly in this area, how leading brands like Mondelez are driving results, and consider future opportunities as the in store environment becomes increasingly digitised.
Join Emma Newman, CRO EMEA at PubMatic, in a panel discussion at Advertising Week Europe with top marketers exploring advertising in 2024. Gain valuable insights into optimizing media mix, addressing economic uncertainties and balancing personalisation with consumer privacy. Don't miss this opportunity to learn actionable strategies and key takeaways that will shape your advertising approach in the coming year.
Today, traditional ads are easier than ever to escape, but advertising itself isn’t going away. Nothing has made that more evident than the gold rush we’ve seen toward ad dollars in the retail and streaming worlds in the last couple of years.
The big question is who’s next — we’re hearing the 'Financial Media Network' is next. Will first movers keep their advantage? And is data the only thing that counts now in the world of advertising?
Is our obsession with measuring everything to the nth degree getting the better of us? Or is it diverting our attention away from building our brand? With stats like "the value of the UK's top brands declining 14% last year alone", it’s hard to know if you can you do both successfully? Join me to explore our addiction to measurement and the impact it has on business, brand, and consumer relationships.
As we enter another incredible summer of sports and entertainment, advertisers are placing significant emphasis on sponsorship. We’ll talk to some big hitters about the importance these events have on their wider media and marketing plans and discuss the impact on their brand and bottom line.
How can greater connectivity unlock value for brands? And what role does the CMO play as the connector of the C-Suite with agencies and customers? As agencies, what can you do to leverage this?
n this session, we will explore the history of the Dirt Is Good brand, with the VP of Marketing, Tati Lindenberg, as a case study in excellence when it comes to brands that have demonstrated adaptability and resilience. DIG continues to evolve with the times, using powerful and purposeful creativity to ensure that its core identity and founding purpose remain clear and true to audiences.
1% of Chrome cookies have been deprecated, with the rest slated to be removed by the end of 2025. Google’s Privacy Sandbox has emerged as an opportunity and challenge for brands, agencies, data companies, publishers, and ecosystem partners. Regulations are evolving. Curation continues to be one of the leading trends in programmatic.
Explore the latest tech innovations, including:
1) Meet Drug-GPT: a natural language interface revolutionising healthcare marketing by extracting insights from real-world conversational data from Patients and Healthcare Professionals, all through asking questions. Say goodbye to manual trawling on data analysis and hello to dedicating 100% more time to creating valuable content for your clients.
2) Ruud will discuss the prospect of using Generative AI to create video content at scale...
You know what they say about what happens when you assume… You risk distancing yourself from your target audience and hurting your brand. In this session, we’ll:
- Disprove common identity stereotypes, proving why you can’t rely on stereotypes to accurately reflect consumer sentiment
- Highlight the importance of using first-party data to avoid making incorrect assumptions
- Share how you can get first-party data in a privacy-conscious world
- Discuss broader industry implications...
