Sports fandom is more than just passion for the game – it’s about identity, connection, and shared experiences. Whether through matchday rituals, terrace chants, or viral social moments, music and storytelling play a huge role in shaping the culture around sports. But what makes certain content resonate beyond the game itself? How do music, media, and storytelling deepen the emotional ties between fans and the communities they’re part of?
In this session, David and Matt will exclusively share the inspiration behind their new hit podcast —talking about coming back together again, their newfound love of podcasting, how comedy and entertainment has evolved, the approach they’ve taken creatively, and what excites them most as they look to the future.
David Walliams and Matt Lucas are two icons of British entertainment. They first rose to prominence as a comedic duo with their hit sketch show Little Britain, and went on to win...
Davina McCall and Paddy McGuinness are two of the UK’s most loved and best known TV personalities, having fronted between them many of the biggest shows in TV entertainment - from The Masked Singer, to Top Gear, Take Me Out, Long Lost Family, Million Pound Drop, Inside the Factory, and many others.
Beyond TV, they have both developed hugely successful partnerships with brands across a variety of sectors, as well as diversified their audiences as the media landscape has changed - embracing...
In this immersive session Steven Frayne (best known as Dynamo) will take you on a journey from his humble street magic beginnings to performing on the biggest stages around the world - sharing stories of wonder, culminating in performing some of his signature magic live on this stage for all of you, so come prepared!
Steven has had a groundbreaking career as one of the world’s most popular magicians - pushing the boundaries of street magic, illusions and death defying stunts that have...
As consumer behaviour continues to shift, exciting new opportunities and approaches are emerging in the world of TV advertising. Brands are turning to CTV for targeted reach, immersive experiences, and measurable results. This session dives into evolving creative strategies, the power of storytelling, and innovations like the Smart TV Homescreen. Hear from experts how CTV is transforming connections and driving impact.
Everyone knows The Sun as one of the UK’s best known newsbrands, bringing news and entertainment to an audience of millions for over 60 years. But now The Sun has launched its ‘Sun Originals’ video strategy, bringing high-quality video content to viewers across sports, fashion, politics and more.
In this session, Owen Griffiths, Commercial Revenue Director at The Sun, will discuss this strategic shift, the challenges of developing a video strategy at scale, and what the new output means...
In one of the most electrifying moments in Marvel cinematic history, “On your left” signals the arrival of reinforcements, turning the tide of battle. For too long, Black women in advertising, media, marketing and communications have been the reluctant superheroes of the industry, navigating barriers with resilience, power, and grace. Now, as they step fully into their greatness, they aren’t doing it alone.
Join Chloë Davies, Founder & CEO of It Takes A Village Collective, alongside...
As advertisers, publishers, and creators vie for attention on YouTube, they must navigate a mix of user-generated and professionally produced content. To understand the impact of content quality, Vevo, the world’s leading music video network, partnered with Amplified Intelligence on a custom study. Our findings show that premium content not only drives key advertiser KPIs but also boosts harder-to-move metrics like credibility and trust.
2024 was an exciting year for streaming services, with new players entering the market and new services launched, but we have only scratched the surface of the potential for audiences and advertisers.
In this fireside chat join Julie Selmand SVP, Head of EMEA at Magnite & Alex Hodge, Head of Digital Strategy & Innovation at Warner Bros. Discovery as they discuss the future of streaming and the opportunities and challenges that lie ahead.
The new luxury consumer is not just looking to buy - they're looking to belong. Today's audiences, regardless of affluence, expect more from brands than surface-level aesthetics and elite price tags...especially in this rarified space. They seek empathy over elitism, purpose over perfection, and story over symbol.
With Assembly's legacy of expertise in luxury and commitment to cutting-edge insight, we'll share our research findings and synthesised global data to share a comprehensive view...
Join Andrea Gellert, VP of the Business Marketing Group at Meta and Ruth Mortimer, Global President of Advertising Week, in a fireside chat on the game-changing impact of creators on business and marketing. Discover the latest trends, cutting-edge strategies, and the powerful role creators play in shaping the future of marketing and advertising.
Artificial Intelligence (AI) is rapidly transforming the advertising landscape, offering powerful new tools for targeting, personalisation, and content creation. However, alongside these opportunities come significant risks that brands and advertisers must understand and address.
This panel brings together leading experts in data privacy, cybersecurity, risk management, and compliance to explore the critical AI-related risks facing the advertising industry today.
