In this conversation, we’ll explore why it’s time to put brands back at the center, shifting from a transactional mindset to a long-term approach. And how brand lift measurement allows it in a way that’s holistic, customer-centric, and actionable.

Discover how AI is transforming business growth, innovation, and creativity. Join us for an exclusive session where we'll explore the future of advertising, how AI can supercharge your creative strategy, and the democratization of technology through open-source AI. Stay ahead of the curve and unlock the full potential of AI to transform your business.

At Advertising Week Europe, December19's Managing Director David Lucy hosts industry leaders for a frank discussion on digital advertising's transparency challenge. The panel will hear from agencies navigating complex media landscapes, and advertisers seeking investment clarity. We'll explore how working together on transparency creates more effective campaigns with real performance gains. Join us for smart thinking that charts a clear path forward for digital advertising.

AI has promised to transform advertising, but the AI hype has limits—it isn’t bold, creative or original. It doesn’t know when to say f*ck, but it can deliver brilliant f*cking results when deployed correctly. In this session, Samba TV CEO & Co-Founder Ashwin Navin will pierce the veil of AI hype and outline how Samba’s acquisition of Semasio is advancing AI-driven media intelligence to separate AI-enabled mediocrity from game-changing outcomes.

Spotify is always in tune with what their users love now, and what they’re going to love next. It’s that understanding and engagement that makes Spotify essential to fans, and brands too. Spotify Advertising is now evolving to offer more automated opportunities that make it easier and more efficient for advertisers to reach highly engaged audiences and measure impact. Spotify will unwrap this strategy, and discuss the trends bringing together artists, fans, and brands today.

Game changers: In this session Emma Harris, CEO Glow London, will interview Brand and Marketing director, Helen Whetton about the transformation journey at BT. Most marketing teams are dealing with huge change as data and technology drives a truck through the classic marketing methodology. Addressing all areas of the marketing operating model; people processes, partners and platforms, Helen will walk us through the challenges, pitfalls and successes they’ve experienced and share her own...

In 2025, leading brands are already moving beyond AI proof-of-concepts to full-scale AI transformation. This session explores how companies are building integrated, multi-agent AI platforms that span the entire media value chain, enhancing strategic capabilities and reshaping marketing operations. Empathy Lab, an AI-native agency founded by data scientists and engineers, will showcase real-world AI solutions and share insights from partnerships with top brands, retailers, and media...

easyJet, one of the largest airlines in the world and number one in Europe, recorded annual revenue of nearly 9.3 billion British pounds in 2024, a 14% increase compared to the previous year. Learn how a scientific approach to marketing investment helped to drive this strong business outcome.

Listen in on a conversation with Currys, winners of this year’s Channel 4 ‘Diversity in Advertising Award’, to get an inside look at the process of creating an ad that’s accessible to all. Still in the production process, hear about how the brief came to life, the little things that are making a big difference, the challenges and the learnings we can all put into action.

Staying relevant is no small feat—especially for globally recognized and beloved brands. How do legacy brands evolve while staying true to their roots? How do they engage new audiences without alienating loyal customers. How do storied brands like Nokia, Channel 4 and HSBC transform?

The first quarter of this century has been filled with rapid change touching everything from tech advances to popular professions; earning potential to the cost of a carton of eggs. Do consumers feel these changes are for the better? Or do they feel we are worse off than in 2000? Advertising Week and Cint partnered to study consumer sentiment comparing the turn-of-the century to now. Join us to unpack the findings, diving into a "perception gap", a stark generational divide, and shifting...

Privacy is shaking up the marketing world. 85% of consumers say that knowing a company's data privacy policies before making a purchase is important. So, we marketers need to go back to the basic roots of marketing – Creativity and consented, first-party data. Discover how we grew YouTube Ads from an untested channel into a proven and scaling demand generation machine. In this session, we'll share our practical approach of establishing a creative YouTube Ads strategy for a non-visual...