Europe




08:31

Around the World: Creating Winning Ads with Media Measurement at a Global Scale

You want to optimise your advertising campaigns to more effectively impact the perception and opinions of your brand. Standard measurement solutions can only go so far. You need enough trustworthy data in actionable formats to confidently make campaign optimisations. Join media measurement expert Laura Manning for a discussion on how global scope and scale allow you to see the granular, real-time insights you crave across all platforms, even CTV and podcasts, helping you create winning...
14:08

Why an Ownership Mindset is Key to Tackling the Climate Crisis, and Why It’s Not Optional

Anna Abdelnoor, CEO & Founder of events industry sustainability body isla, discusses how to build the language of ownership into our sustainability policies and practice. Passive has never worked for the planet, so we need to think actively and be actionable in everything we do or say.
14:56

Understanding the Power of Today’s Digital Communities to Engage Hard to Reach Audiences

AMAKA Studio’s Amanda Ogeah discusses being a special-interest creator platform for a highly untapped growth audience with purchase power and how advertisers use AMAKA’s top-down editorial and bottom-up creator-driven content approach to authentically reach and engage its digital community across the African Diaspora to increase brand sentiment.
15:27

Could Salary Transparency Help Fix Adlands Pay Gaps?

In January 2023, Liberty Hive launched a new campaign to encourage more debate around salary transparency in the UK Advertising industry. Hear from Co-Founder Laura Braithwaite on how ignoring to list salaries on job adverts and asking a candidate’s salary history are two processes that uphold inequality and slow the pace of change, especially for those who’ve been historically underpaid, mainly women and those from underrepresented groups.
14:49

How Online Communities Can Change the World.. and Marketing

Understand how brands can work with online communities to develop a new level of partnership. In this talk, Claire Ferreira, Founder & CMO of award-winning online community and membership 'Mums In Marketing,' shares the pitfalls brands can avoid and the top three things that should always happen before starting out.
18:23

Unlocking Loyalty in the LGBTQIA+ Consumer

Outvertising – the advertising and marketing industry’s LGBTQIA+ advocacy group – will later this year launch the Outvertising Consumer Report in partnership with YouGov, a first-of-its-kind deep dive into the attitudes and preferences of LGBTQIA+ consumers. In this session, Outvertising’s Intelligence Co-Director Kendra Rogers will preview some of the key findings from the report and share insight, intelligence and thought-starters for LGBTQIA+ inclusion — encouraging brands to put...
15:40

Getting Train Travel Back on Track in the New World of Flexible Working

With commuters deciding to stay working at home post-Covid, South Western Railway faced a business critical situation. Dan Hulse, Chief Strategy Officer at St Luke’s, discusses the innovations the SWR marketing team and agency brought to communications to help restore the business.
16:44

Sonic Science 2.0: An Exploration of Audio’s Impact on the Body

Have you ever wondered what happens to you physically when you listen to digital audio? Music and podcasts can make you laugh, and they can make you cry, but did you know they can also increase brand recall and the likelihood of product purchases? Spotify wanted to learn more about these reactions which is why it began its Sonic Science research franchise in 2021. Spotify recently released its second volume: Sonic Science 2.0. Spotify partnered with biometrics research company MindProber...
25:22

The Secret to Growth Revealed by 2023's World-Leading CMO

Last week, Diageo CMO Cristina Diezhandino, World Federation of Advertisers 2023 CMO of the Year, revealed the company's secret pathway to growth. As a spoiler alert for this session, this includes putting creativity, purpose and inclusion at the heart of the company inside and out. Come and discover Diageo's key to success through uncertain times. Interviewed by Ali Hanan, CEO and Founder of Creative Equals, the duo will also talk about the power of partnership, focusing on 'who makes...
24:21

Playing By Their Own Rules

Formidable music star Jess Glynne talks passion, creativity and careers with the groundbreaking Lioness Alex Scott. Jess is one of the most successful artists of her generations with the most Number 1 singles of any British artist in the UK, with 1.2 billion streams, over 3 million followers across socials, 2 x platinum UK albums, 7 Number 1 singles and 11 platinum UK singles. Jess and Alex will focus on the need for a strong creative vision, focus, passion and determination in the...
18:20

An Interview with Stef Sword-Williams, Founder, Public Speaker, and Author F*ck Being Humble

Named as Forbes Under 30 and The Dots 100 women changing the creative industry, Stef is a trailblazer and changemaker using storytelling as a force for good. After 7 years working in advertising, she set out to create a challenger brand to disrupt the careers industry and show people the importance of self-advocacy. In 2018, Stef started F*ck Being Humble, a global movement and business helping people to overcome the fear of self-promotion and be unapologetically proud of their...
24:51

Welcoming Our AI Overlords

How do businesses drive value from AI while training talent and defending their place in the world amidst the shifting foundations? Join this panel of NLP experts and creatives that are using generative AI as they discuss the various use cases for how AI can be deployed strategically today, and where the new approach to building will potentially lead us tomorrow.
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