Retail Media is the industry's hot issue, yet close to 80% of purchases are made in-store. This DPAA session looks at how brands use in-store and near store digital out of home media to influence purchase decisions. In addition to the panel discussion, DPAA will share relevant data on retail media from its Omnichannel Decision Makers study in the UK.

Commerce has always been at the core of PayPal’s mission, connecting brands and consumers for over 25 years. This panel will look at the new 'Era of the Empowered Shopper', where consumers are adopting personalized smart wallets, AI companions, and auto-checkout. In this new environment, successful brands and merchants won't merely respond to demand—they'll be able to use measurement & insights to instantly create custom advertising and shopping experiences it at each Empowered Moment.

The retail media landscape is evolving rapidly, and TripleLift is at the forefront of this transformation. In this session, Frazer Locke, TripleLift’s Head of International, will explore how brands can leverage creative technology to unlock new, high-impact retail media formats that go beyond standard placements.

With UK investment set to top £1 billion in 2025, retail media is quickly changing the face of performance marketing. With more platforms, formats, and KPIs than ever, brands, retailers, and agencies face a major challenge. Join Criteo, Harrods, and Brainlabs as they cut through the complexity to drive real results.

Consumers today scroll past ads without a second thought. But what if your brand showed up when people are most engaged? Ads on Uber appear in key moments—like tracking a ride or delivery—capturing 100% share of voice and real attention. In this session, Paul Wright, Head of International, Uber Advertising, unpacks why attention is the new currency. He’ll be joined by Mike Follett, CEO of Lumen Research, to explore how attention drives profitability and real business outcomes.

In conversation with Antony Llewellyn-Harris, Executive Creative Director at We Create Popular, The SpudBros break down how they transformed a family-run potato tram into one of the UK’s fastest-growing food brands through the power of social media. With over 6 million followers and an ever-expanding franchise model, Jacob and Harley Nelson have built a viral-first business that blends content, community, and commerce. This session explores their journey from humble beginnings in Preston...

Ever wondered what it takes to get your story noticed by top industry journalists? Want the inside scoop on how editors decide which pitches make the cut? Get ready for an unfiltered discussion where top journalists pull back the curtain on their decision-making process. This is your chance to hear directly from the pros, sharpen your pitching skills, and boost your media success.

Join us for a fireside chat with Rawdon Glover, Managing Director of Jaguar, as he shares a behind the scenes look at the reinvention of a great British brand. We’ll explore the key elements of Jaguar’s bold transformation, including the elevated repositioning of an iconic brand. This is an opportunity to hear first-hand the motivation behind the rebrand, the need for change and what the future looks like as Jaguar celebrates its ninetieth year.

From chart-topping hits to a triumphant comeback, Jessie J has captivated audiences worldwide with her powerhouse vocals and fearless artistry. Join Darnell Strom, Partner and Head of Culture and Commerce at UTA to explore her international career, the resilience behind comebacks, and the unwavering support of global fanbases and communities. We’ll dive into the cultural power of music and entertainment, how artists shape and are shaped by their audiences, and the unique opportunities for...

What if every creative choice was a data point waiting to be understood? Join us on a journey where storytelling becomes a massive dataset, revealing patterns that drive performance. Learn how leading brands moved from gut feeling to measuring every element, transforming how they design, optimize, and think about campaign success. Let’s rethink creativity and marketing through the lens of data powered by deep analysis from Alison.ai.

Celeste Barber’s hilarious and unapologetically real content has taken the internet and streamers by storm. In this panel, the Australian Queen of Comedy shares her insights on how she built her 10 million-plus social media following and how brands can be more authentic to build stronger relationships with audiences and lean into raw, unfiltered humor to cut through the noise.

Hosted by WeTransfer Advertising, this session explores how brands can build lasting connections by rethinking media planning and measurement. Joined by Bottega Veneta’s Global Head of Integrated Media and Deliveroo for Work’s Global Head of Marketing, we’ll dive into bold storytelling, driving emotions through creative and media choices, and the evolving media measurement landscape. Is earning people’s attention now the name of the game? Will attention become the new currency of media?