Europe




24:26

Lessons from the Unexpected Digital Marketing Experts

Facebook's VP EMEA Nicola Mendelsohn and famous faces Joe Wicks - The Body Coach, Actress & Britain's Got Talent presenter Amanda Holden and Josie Naughton, Co-Founder and CEO of Help Refugees - explain in this lively lesson how to challenge best practices and paving new learnings for the ad industry.
42:29

Are You Certified to Survive?

Putting profit and purpose on an equal footing. In this special session, Havas London will explain what it means to be a B-Corporation and why it’s not just in the work we make, but in how we work; how we think and behave that will dictate the impact we have on the world around us. We’re not just being worthy - long-term if you don’t sign up to being a new, more humane business; you won’t survive the political activism that is driving a new generation of marketers. And the best clients won’t...
07:24

Social Media: Don’t build a brand, build a personality

Why do so many brands still get social media wrong? Hannah Anderson heads up a team who reach over 1.8bn people every month through their 80m followers. She will show how your brand can make a huge impact by building in emotive creative from the very start of your campaign.
40:59

Are Women's Voices Being Heard? The Case for Supporting Fiction by Women

The Women’s Prize for Fiction was set up in 1996 to celebrate excellence, originality and accessibility in writing by women across the world. Join decision makers from the publishing world as well as the Prize's sponsor partners Diageo, Fremantle and NatWest to discuss the power and importance of celebrating women's voices through sponsorship.
41:35

The Comeback Kid: Jason Robinson OBE in Conversation

Join former rugby union star Ugo Monye as he interviews Jason Robinson; three-time rugby World Cup finalist and scorer of the winning try that launched England to victory in the 2003 World Cup in Sydney. But they won’t just be talking rugby: after a challenging upbringing how has Jason managed to use life’s obstacles to forge a positive path to forgiveness, wellbeing, success and happiness?
42:06

The World is Diverse, so why isn’t your Advertising?

Imagine the possibilities if an accurate representation of ALL people were included at the beginning of any project or idea; how different would this world look? It’s time to turn the diversity and inclusion conversation from an internal discussion to now include our advertising. Listen in as a group of distinguished experts from The Marketing Society, LinkedIn, Microsoft, Therapy Agency and Microsoft address the challenges and opportunities currently at our doorstep.
39:54

The Changing Man Lifting the Lid on Changing Male Perspectives

What does manliness, masculinity and machismo mean in 2019? How has marketing to men and the portrayal of men in today’s society changed and is there still more to do to shift the dialogue beyond dusty stereotypes? Join CALM (Campaign Against Living Miserably) in conversation with a panel of experts from UKTV, New Macho, The Book of Man and Harry's to discuss changing male perspectives.
40:54

Collaboration Is Dead: Long Live Collaboration

Collaboration has long been a marketing buzzword – used to imply cultural credibility but in reality, often just denoting marriages of creative convenience. Content or experiences that neither feel like an ad, nor something good enough for real people to actually seek out and experience beyond a YouTube pre-roll. Featuring The Brooklyn Brothers, Neon Unicorn, Feel For Music, Jaguar Land Rover and Campaign magazine.
38:46

The Art and Science of Emotional Storytelling

We all know we pay more attention and are invested when our brain is engaged emotionally. This CNN-hosted session will hear from a cognitive neuroscientist about how the brain reacts to emotionally resonating content and how storytellers and brands can come together to stand out and connect with audiences. Featuring CNN, PHD and the Professor of Neuroscience from UCL.
34:43

Women’s Sport: Kick-Starting a Revolution

Join The Telegraph’s Sport team in conversation with Judy Murray, Maggie Alphonsi, Dina Asher-Smith and Minister for Sport Mims Davies as they discuss the scale of ambition for women’s sport, opportunities for brands and reveal a ground-breaking editorial initiative.
31:45

Building a Brand: The Stories Behind The Disruptors

How do you build a brand when no-one is searching for you? It takes creative prescience to see the ever-thinner slices of opportunistic white space that exist in the global market today, as a small group of dominant digital platforms infiltrate business from every imaginable angle. But innovators aren’t willing to give up the fight for power and the pool of entrepreneurs working to build disruptive, direct-to-consumer (DTC) brands continues to grow. Featuring Smith & Sinclair, Taboola and Patch.
12:54

The State of Digital Advertising in 2019

Digital has fundamentally changed the way brands must think about advertising. Changing media consumption habits, a growing numbers of devices and channels available for reaching audiences at scale and the introduction of new technologies, like the forthcoming development of 5G, are making it that much easier for brands to make memorable connections with consumers. OpenX VP of EMEA, Gavin Stirrat, presents his take on the current state of digital advertising.
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