Gathering the Transformation Trio: Conversation with McLaren Racing and Diageo

From differentiating in a sea of sameness to fuelling bottom-line business impact, brands have had to weigh the opportunities and risks of business transformation in the last year — amplified by the acceleration of new user behaviours and an increasingly difficult economy. Truly transformative growth is unlocked by cooperation between the brand's data, innovation and marketing departments. Join Diageo, McLaren Racing and Media.Monks to hear their challenges, opportunities and strategies for the year ahead.