Music isn’t just an accessory to content – it’s a launchpad for discovery. In a landscape where brands, creators, and artists intersect, the right soundtrack can elevate stories while driving real artist success.
Join Epidemic Sound to explore how its ecosystem powers music discovery, fuels emerging talent, and helps brands tap into culture through sound. From global A&R scouting to AI-driven tools and curated artist collaborations, we’ll unpack the future of music in content – where...
This insightful conversation will cover a range of critical topics, including the evolution of measurement standards, the shifting causes of commercial success, and how data has become a central focus in shaping strategies. Panelists will share their approaches to evaluating new platforms, identifying essential data for decision-making, and determining what constitutes "quality" in digital AV platforms.
The panel will also discuss how new metrics help them understand how to get the best...
A compelling cast of leading luminaries on where we are; how we got here; and what is next from the rise of streaming, the creator ecosystem, evolving consumer and brand behaviors and how progressive technologies are redefining the landscape and our industry.
Discover how brands are redefining innovation by blending culture and technology to drive meaningful engagement. Nomad Foods will share how they’re navigating the evolving landscape of tech-driven consumer engagement in retail and food, Jägermeister will explore how culture and technology are influencing the future of socializing and Standard Chartered will reveal how they’re harnessing cultural insights and cutting-edge technology to transform finance.
Presented by TechFinitive
AI and automation are transforming B2B marketing, but in a world of machine-generated content, one question remains: how do brands stay truly authentic? This panel will explore how businesses can improve performance without losing the human essence that builds trust, credibility, and long-term customer relationships.
Creative remains the most critical component of effective advertising today. We know the harder you work on your creative, the harder it works for you. Keeping that in mind, understanding how to sustain creative effectiveness is more important than ever. We're going to deconstruct what effective creative looks like on our platform, and the strategies brands and marketers can use to sustain creative attention on TikTok.
The open internet is at a pivotal moment. As consumer attention shifts to premium digital experiences - whether it’s binge-worthy TV, live sports, streaming audio, or trusted journalism - advertisers are following suit, moving beyond walled gardens to engage audiences where they are most active.
Join industry pioneers for an insightful discussion on how new technology innovations are shaping more effective, privacy-conscious, and high-value advertising experiences on the premium internet.
The sell side is driving innovation that brings intelligence and decisioning closer to the ad impression, creating new efficiencies and unlocking greater value. This shift doesn’t diminish buy-side influence; it strengthens it. By leveraging AI-driven decisioning, enhanced transparency, and richer data, marketers gain more control over how and where they invest, ensuring a future-proof approach, all while delivering more revenue to working media.
New ways to Search. New ways to engage. Join Google to discover the new consumer behaviours that signal a new generation of marketing, and hear first-hand how Dell are leveraging AI-powered Search to reach their audience.
Gen Z & Gen Alpha are leaving social media behind. They spend more time on Roblox and Fortnite than on YouTube and TikTok combined.
So how are some of the world’s most iconic brands leveraging virtual worlds and gaming to connect with tomorrow’s consumers?
Join Charles Hambro as he unpacks the data behind gaming’s rise as a marketing powerhouse, what’s next for 2025, and how brands can measure success.
People assume that new will replace old. On social, stories offered an alternative to posts, niche apps were expected to grab more seats at the table, video replaced text, and AI influencers have started pushing out content faster than real ones. It’s easy for businesses to jump the gun. But consumer attitudes and behaviors move slower than the technologies driving them and old habits really do die hard. We’re serving up the top changes occurring over the last year, and suggesting ways for...
With a challenging macro-environment across the globe, what does it take to become and maintain your position as a global brand leader in today’s market? Hear from experts at McLaren Racing, Samsung and LEGO, on what they are doing that is considered 'iconic' and their lessons for other brands to make bolder moves in a complex world. They will also share insights into how brands can effectively adopt a global outlook and approach – flexing their brand to different markets.
