In an increasingly mindful world, consumers are gravitating toward brands that make a tangible impact and stand for genuine purpose. To truly resonate with today’s consumers, purpose-driven brands must be bold in their actions and grounded in strong values that deeply connect with their audience. Tony’s Chocolonely is rapidly emerging as one of the fastest-growing chocolate brands, and it’s not just because of their delicious chocolate. At the heart of their success is a vision to end...
Join us for an executive interview with James Morris, Global Chief Production Officer at Publicis Production, as we explore the irreplaceable value of craft production in an AI-driven world. Discover how brands can build equity by blending the creativity and emotion of craft with AI's precision. Learn why craft remains king, providing audiences with the quality they crave, and how AI acts as a powerful ally in enhancing this artistry without replacing its human touch.
Join Soho House, CEO Andrew Carnie, as he sits down with broadcaster Edith Bowman, for an exclusive discussion on community, membership, and brand loyalty. Learn how Soho House has built the biggest private members' club in the world, fostering deep connections among creatives, entrepreneurs, and industry leaders. This session will explore the evolution of membership, the role of community in brand growth, and the future of private clubs.
Take a behind-the-scenes look at KFC’s “Believe in Chicken” campaign with CMO Monica Silic and ECD at Mother London, Martin Rose.
Learn the secrets for crafting the campaign that captivated and provoked the nation, turning non-believers into cult followers and redefining one of the UK’s leading brands for the next generation
Warning: This talk may convert you into a ‘Believer’ yourself. Attend at your own risk.
Hear from Rosie Hanley, Brand Director at John Lewis and Pan-Partnership on how the beloved British retailer has adapted its brand to stay relevant and trusted by millions.
This session takes a closer look at the evolution of the Never Knowingly Undersold promise—exploring how the campaign has been brought back to connect with today’s shoppers while staying true to its heritage.
Hear about the challenges faced, the creative solutions found, and the strategies behind keeping the brand...
Genuine, culture-led collaborations have played a key role in Fable & Mane’s growth, driving both impact and brand evolution. As the company continues its global expansion in 2025, it remains committed to forming partnerships that reflect its values and vision. This session will explore how strategic alliances rooted in culture and purpose can propel a brand forward, featuring insights from esteemed guests on the power of accountability, storytelling, and staying true to a brand’s mission for...
Get ready for an insightful and entertaining conversation with Simon Leslie, the dynamic mind behind ReachTV, the largest in-airport TV network. From transforming the way live sports are consumed in airports, flights, and cruise ships to redefining sales through storytelling, Simon is a master at making brands and businesses stand out.
Sports marketing is more than just sponsorships and logos—it’s about passion, connection, and the power of partnership. In this masterclass, we sit down with Nina Bibby, Group Chief Marketing Officer at Barclays, to explore how brands can leverage sport to drive meaningful engagement and long-term impact.
From Barclays’ decades-long partnership with the Premier League to its commitment to women’s sports and global expansion, we’ll unpack what makes a brand partnership successful.
A compelling cast of leading luminaries on where we are; how we got here; and what is next from the rise of streaming, the creator ecosystem, evolving consumer and brand behaviors and how progressive technologies are redefining the landscape and our industry.
As the gaming landscape evolves, shifting player behaviors and preferences are challenging brands to innovate. Today’s gamers enjoy unparalleled choice, effortlessly moving between mobile, PC, and console experiences throughout the day. This fluidity opens up unique opportunities for brands to engage with this dynamic audience across a variety of touchpoints.
Join James Cornish, SVP of International Sales at Vevo and IAB Chairman, Matt Scheckner for a dynamic discussion on the evolving role of music video streaming in today’s advertising ecosystem. Discover how Vevo’s premium content and unique position in the video and CTV landscape create powerful opportunities for brands to drive engagement. We’ll explore the growing impact of ad-supported streaming, Vevo’s latest innovations and strategies for reaching audiences in an increasingly fragmented...
Javier Meza, President & Chief Marketing Officer Europe at The Coca-Cola Company will discuss how Coca-Cola is scaling personalisation at each stage of its marketing process, from segmentation to creation and execution of personalised experiences, to accelerate recruitment.
