Step into the arena and uncover the secrets behind the BBC's successful bring-back of Gladiators. Join our expert panel as they reveal the strategies and insights that led to the show's triumphant return. Discover exclusive behind-the-scenes stories, creative campaigns, and innovative tactics from BBC’s Marketing and Commissioning teams. Plus, meet Gladiators Fire and Nitro themselves, for this must-see session.

Join us for an engaging panel hosted by Connect Management, the UK's largest influencer agency. Featuring top influencers with millions of followers, this session will reveal the secrets to creating meaningful collaborations that amplify your brand’s reach and impact. Learn how to authentically engage with influencers, harness their creativity, and turn followers into loyal customers. Whether you're a seasoned marketer or new to influencer partnerships, this panel will provide actionable...

A compelling cast of leading luminaries on where we are; how we got here; and what is next from the rise of streaming, the creator ecosystem, evolving consumer and brand behaviors and how progressive technologies are redefining the landscape and our industry.

With hit shows such as The Rest Is History, The Rest Is Politics, and The Rest Is Football, Goalhanger has transformed storytelling—bringing history, politics, entertainment, and sports to life for millions of listeners and viewers worldwide, amassing over 400 million downloads and over 85 million YouTube views in 2024. Join Goalhanger Co-Founder Gary Lineker as he shares the journey of the UK’s largest independent podcast producer and its ambitious plans for global expansion. Learn how...

When everything is available, what's truly valuable? Today, brands must ask themselves two essential questions: What's worth saying and how do we want to say it? The answer lies in the power of authentic storytelling. In this session, discover the difference between genuine content and recycled noise, how world-class artists and creatives build trust, and why handcrafted design makes a lasting impact in today’s media landscape.

In a world dominated by streaming giants and limitless content choices, how does a Public Service Broadcaster like Channel 4 stand out and stay relevant? Join Rak Patel, Channel 4’s Chief Commercial Officer, and Adeola Patronne, YouTuber and star of Channel 4’s social-first content, for an Altogether Different and dynamic conversation about the broadcaster’s transformation in the digital age.

Television is experiencing its biggest revolution since the arrival of colour. Welcome to the digital frontier, where the lines between traditional and streaming TV are blurring, reshaping not just how we watch, but how advertisers connect with audiences. Emma Newman, CRO at PubMatic, will be joined by industry leaders Alex Wright, Programmatic and Data Leader at Channel 4 and Chris Keenan, Managing Partner, Global Solution Design & Development at GroupM to explore the seismic shifts in...

Paddy Power is known for its mischievous side. Its tone might come across as completely irreverent but the thought process and craft that goes in behind the scenes, is rigorous and granular, every detail pored over, every outcome discussed. Together with BBH London they talk about the trust they have built, the work the writers painstakingly put in to talk the fans language and what's to be gained from 'poking the bear'.

A comprehensive approach to modern storytelling, Gary focuses on exploiting underpriced attention channels to drive brand and sales growth. This concept goes beyond the realm of social media, encompassing influencer marketing, paid media advertising, and innovative strategies like developing collectibles for businesses. Gary’s insights are invaluable for a diverse audience ranging from content creators, B2B SaaS leaders, and local entrepreneurs, Fortune 500 executives, and brand...

Jilly Cooper’s Rivals has leapt from the page to the screen, bringing its delicious mix of sex, power, and 1980s English society drama to a new generation. This panel unpacks the journey of adapting the beloved novel for television, the timeless allure of racy storytelling, and how nostalgia-fueled entertainment creates opportunities for brands to engage with an eager audience.

With more than three billion gamers worldwide, gaming isn’t just the future of sports and entertainment – it’s the now. An industry buzzing with a young, tech-savvy audience that welcomes everyone, irrespective of gender, race, disability, background, or skill. An audience most brands are missing out on.

More than 50% of people say they have experienced cyberbullying, with 36% also saying they’ve been victims of trolling, according to a 2022 UK study into online behaviour. Yet much trolling takes place on sites which are supported by major advertisers and ads run alongside offensive and cruel comments targeting individuals. How can the ad industry make sure it is not funding hate? We investigate with an expert panel.