The Power of Responsible Journalism: A Healthy Digital Advertising Ecosystem

Responsible journalism and quality content are crucial for successful digital advertising. With an overload of information, accurate and credible journalism helps build trust between the media and its audiences, which is essential for any advertising campaign to succeed. Advertisers favour high-quality content, as it ensures their messages reach the right audience. This panel features leading media experts sharing best practices that safeguard responsible journalism and maintain a healthy digital advertising ecosystem.