Why We Must Stop Advertising-Funded Trolling


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More than 50% of people say they have experienced cyberbullying, with 36% also saying they’ve been victims of trolling, according to a 2022 UK study into online behaviour. Yet much trolling takes place on sites which are supported by major advertisers and ads run alongside offensive and cruel comments targeting individuals. How can the ad industry make sure it is not funding hate? We investigate with an expert panel.
Ruth Mortimer Global President
Advertising Week
Nishma Patel Robb President
WACL
Jake Dubbins Co-Chair
Conscious Advertising Network & MD Media Bounty
Liz Fraser Journalist, Broadcaster, Author

Ellen Scott Digital Content Director
Stylist