Join Claire Cronin, CMO of Chelsea FC, for insights on building a global sports brand, leveraging digital marketing, and connecting with fans worldwide. Explore challenges and opportunities in professional sports marketing from a marketing leader. Learn strategies for brand building, fan engagement via digital platforms, creating immersive experiences, navigating sponsorships, and adapting to industry changes.
Claire Cronin
CMO
Chelsea Football Club
Sophie Devonshire
CEO
The Marketing Society
