With the TV commissioning landscape changing, broadcasters are increasingly turning to advertisers to fund original, editorially led content. What content are they looking for in 2024? How does it work ? We sit down with the leaders of ITV, Sky, Channel 4 and Channel 5’s branded entertainment teams to find out.
Bhav Chandrani
Director of BE Studio
ITV
Claire Speirs
Branded Content Controller
Sky Media
Justin Crosby
Founder
TellyCast
Adam Middleton
Senior Creative Strategist
Channel 4
