Traditional TV started 2024 with a bang — with ITV’s Mr Bates vs. The Post Office’s show drawing 15 million viewers and 7 million viewers tuning in live for The Traitors finale on BBC One — but what is the real story behind this, and where is British TV heading?
This session offers a deep dive into the current market, the explosion of viewer choice and the challenges posed by this next phase of the streaming era. Together TV hosts a lively exploration of shifting audience dynamics with senior marketers at BBC, ITV and Channel 4.
Francesca Aita
Head of Marketing
Together TV
Paul Davies
Director of Marketing and Audiences
BBC
Katie Jackson
Interim CMO
Channel 4
