Will the Future Of Gaming and the Metaverse Be Mutually Exclusive?

We can’t go anywhere without hearing about the metaverse, but the biggest question on every brand and agency’s mind is: how do I advertise in it? The metaverse may not exist yet, but it's not-so-distant older cousin, video games, is the gateway solution brands are exploring. Video games allow brands to advertise in three-dimensional virtual worlds that are scalable, measurable, and brand safe. The best part? Video games already have an established audience of over three billion regular gamers worldwide. Join Frameplay CEO Jonathon Troughton as he discusses how the metaverse will complement the existing gaming industry and why brands are proactively developing intrinsic in-game advertising strategies in preparation for future virtual worlds. The audience will walk away with a foundation of how to evaluate gaming (and future metaverse) opportunities and learn what’s still needed to develop the fully-realized metaverse.