Knowing what will be an effective ad is challenging. Creating cultural change requires changing the minds of the masses - that’s challenging too. In order to have an impact strong enough to rewrite an existing narrative, your ad needs to be bold enough to cut through the clutter, tell a compelling story, and resonate deeply with its target audience. How do you do that? Learn from leaders in the cycling industry who are combatting negative stereotypes in order to bring back the bike: the...

In an age where many trust brands more than politicians, there is an increasing expectation for brands to 'take a stand'. Is this always the 'right thing' to do for a brand? When should a brand lead on an issue? We explore examples of what to do - and what not to do.

A panel featuring NABS, Brixton Finishing School and the ADcademy, Media for All (MEFA) and Outvertising on their recent research partnership. Sharing insights on the experiences of marginalised people in our industry and our plans for a brighter future, together.

In the last few years, we’ve seen a positive and much needed change in society around equality and representation. Movements have risen around the rights of specific groups and if the media industry wants to make real progress around diversity and inclusion, reviewing every layer of the advertising process from production, messaging all the way through to your business organisational structure – all means so much to those involved and watching. Inclusion needs to be part of the conversation...

In this session, Claire Ferreira talks to amazing women who share their real-life experiences around confidence and feelings of imposter syndrome alongside motherhood. We will explore what really makes the difference in how confident we feel, how that impacts our success, and what we can do today to change our own internal confidence conversations.

Atlantic Brand Partners has uncovered the five Forces of Influence that are continuously shaping our world, our industry, and our customers’ lives in order to give brand leaders a deeper understanding of the newest trends, behaviours and ideas.

Recently, we have witnessed a mass exodus – particularly of women - from our workforce. But COVID, the accompanying burnout, and increased domestic burden have merely exacerbated a trend that has been in existence for decades. In this session, we will discuss Bloom’s proprietary research to unpick the key issues driving this trend – from poor maternity leave experiences to ageism - and what we ALL – no matter our seniority - can do to tackle them.

New research for our book 'Belonging' shows high levels of poor business culture in our sector and especially for under 35s. Sue and Kathryn will reveal the latest statistics in this area and then interview two leaders of the future under 35 on exactly how the leadership of today is getting it wrong and what to do about it. We’re facing a talent shortage, and we need a real step-change. Join us to find out what we need and how to get there.

Joined by members of TikTok for Business' executive collective 'Joy Riders', this session explores the industry's renewed focus on the culturally-relevant and entertaining creative - and how marketers across all disciplines need to think about creative as the next frontier in driving advertising success.

The democratisation of powerful AR creative tools has transformed the way brands can connect with people and how people can express themselves and discover the world. Will Scougal Global Director of Creative Strategy at Snapchat talks to Kerry Curtis Dean of Communication at the RCA and Ommy Akhigbe Creative Technologist, AR Creator about what this means for up and coming creatives, influencers and brands.

From brand purpose & positioning to agile & adaptive advertising - explore how Dr. Martens and W Series are keeping themselves relevant in a fast-paced and innovative world, with ever-evolving and unique audience attitudes, tastes, and needs.

We are exposed to up to 10,000 ads a day. And we are quickly learning to ignore them. Our attention is a hot commodity, so what does this mean for the future of mobile advertising? It’s only right that we take a look at the current status quo and let our minds run free with inspiration from films, pop culture and changing consumer preferences. And if one can imagine it, it can often become a reality.