A New Age For Cycling: Advertising As a Catalyst For Creating Cultural Change

Knowing what will be an effective ad is challenging. Creating cultural change requires changing the minds of the masses - that’s challenging too. In order to have an impact strong enough to rewrite an existing narrative, your ad needs to be bold enough to cut through the clutter, tell a compelling story, and resonate deeply with its target audience. How do you do that? Learn from leaders in the cycling industry who are combatting negative stereotypes in order to bring back the bike: the machine that fights climate change.