Music videos are a cultural unifier, and reach 150 million viewers globally each day. In recent years, we've followed the audience back to the living room, where massive year-over-year growth continues to rise. Please join us for a Q&A before we share a special presentation about the next phase of television -- Music Television Like It Was Meant To Be.

CTV has been gaining huge momentum in the last year; the rise in usage with the onset of COVID-19, widespread consumer adoption, the evolution of viewing habits, all creating a plethora of advertiser opportunities. But what does this world beyond linear TV look like for advertising? Pairing programmatic and TV advertising revolutionizes the way TV inventory is bought and managed. We discuss the realities of the CTV & programmatic world as it is right now.

It’s one thing to acknowledge that the landscape of creative advertising has drastically changed, it’s another thing to be the brand at the centre of that change. From trends to TVCs, TikTok has established itself as the modern day, cultural entertainment platform. In this session, TikTok and VaynerMedia will uncover how they’ve built one of the biggest cultural engines of the century, capitalising on underpriced attention to demonstrate that it all “starts on TikTok.”

COVID ground the live events business to an immediate, prolonged full-stop. Live concerts, sporting events and the entire B2B industry have been on hiatus for over a year. Here to discuss the past year or so and where we go next is Advertising Week Co-Founder and Global CEO, Matt Scheckner.

Abbianca Makoni is an award winning news reporter from the Evening Standard. Join to hear about her start in the world of journalism and how important it is for the future to feature the news, views and opinions of people from a diverse range of backgrounds.

Mark Lund, president of McCann Worldgroup UK and Europe, sits down with Ruth Mortimer, managing director for global education at Advertising Week for a discussion about the future of our industry, renewal and change. Mark shares his thoughts on what “better” could look like for the marketing industry and whether we should ever go back to what we knew as normal. He touches on McCann research showing that “ 81% of people believe brands have more power to make positive change than governments;...

Suki Thompson talks to three industry leaders about the relationship between people, profit and the planet. How much do their people matter? Do they care about their impact on the planet? Is their strategy profit at all cost? We also chat about the Better Business Act, how it can help drive change and the importance of measuring that change. Finally, we examine the results of an industry survey by Let’s Reset and consider how this framework can support businesses change their culture.

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. In this Augmented Reality Master Class, you’ll hear from Snap Inc.'s Global Director of Creative Strategy, Will Scougal, as he discusses how AR is reshaping the way we experience the world around us....

In the words of David Attenborough: “Saving our planet is now a communications challenge…” and we have 10 years to change the narrative. This deep dive will look at the role of communications in battling climate change and the need for positive storytelling rather than doom and gloom to make people sit up and take action. What role should brands, agencies and media owners be playing in combatting the effects of climate change?

Social media has revolutionized how companies and individuals can conduct marketing. Seemingly constant new features, platforms, and technologies have facilitated seamless connections between brand and consumer, most notably amongst Generation Z. As this segment of the population begins to develop spending power, how will brands continue to speak to every generation whilst capitalizing on this opportunity? With his successful background in YouTube, Riyadh Khalaf understands the importance...

Advertising researchers such as The Nursery and System 1 have questioned why so few brands these days use humour in their advertising. Given the desire for brands to generate affinity with their target audiences, humour as a source of connecting with audiences and prompting a strong emotional response would seem like an obvious tactic and one that has been used historically to great success. In an era where brands are seeking to be more purposeful is the role for humour over?

With consumer scrutiny at an all-time high, brands must make increasingly conscious choices about who they partner with to tell their stories. Join Milka Kramer, UK Country Manager for Pinterest as she speaks with Tim Irwin, CEO, Essence, EMEA about the secret to building powerful partnerships that not only increase a brand’s bottom line, but make the internet a little bit better too.