Europe




10:12

Ask Me Anything, with Sholto Douglas-Home, Expo 2020 Dubai

Ten minutes with an industry expert: come armed with your questions and ask them anything, from what inspires them, to who are their heroes, to what’s their greatest mistake. You can Ask Me Anything.
09:11

The Future of Success Measurement, with Ben Jeffries, Influencer

We’ve been watching as the measurement of influencer marketing success moved from vanity metrics, such as likes and comments, to deeper social metrics such as saves, clicks, and content view duration. 2020 propelled measurement even further, as advertisers shifted their focus to more meaningful ways of quantifying the success of their campaigns. In this talk, Influencer CEO Ben Jeffries discusses the new metrics for measuring success and how it will be those who use these new tools who will...
10:04

The Future of TV, with Mirjam Laux, Roku

Television, world’s most captive entertainment medium, is undoubtedly transitioning towards streaming. TV will be streamed, and with that all advertising. The market shift to streaming creates chances for existing players and market entrants in the TV ecosystem. Join Roku’s Mirjam Laux for a chat about the changes in the industry, from content distribution to advertising and learn all about the opportunities that we are presented with!
26:56

Will VR Destroy my Future Work-Life Balance?

Live to work or work to live? As members of the creative class and its extended circles, we're especially familiar with the rhetoric around following our passions and loving what we do. But what could and should work look like in 2031? Can VR help create a more human-centered approach to labor, love, and life? Or will a robot from an artificial world take my job, my worker rights, and my dignity?
10:09

The Future of Programmatic Advertising, with David Denny, OpenX

Programmatic advertising is in the midst of an evolution, and with all of the change occurring in the space, many brands and agencies are looking for new things from various partners in the ecosystem. In this chat, David Denny from OpenX will discuss some of the changes we've seen in recent years, what's important to brands and agencies in programmatic today, and what's coming next in programmatic.
12:34

The Future Of Trusted News, with Anna Foot, The Wall Street Journal

This session will feature Anna Foot, SVP of International Ad Sales at The Wall Street Journal | Barron’s Group. A leader with over 25 years experience in the media industry, we will hear what the future holds for premium publisher - exploring topics such as the ways in which short term pivots may drive lasting change as well as her predictions for the years ahead.
26:42

Hybrid In-Housing: How Sanofi Took Control of Their Digital Destiny

With the increasingly important role of digital in the consumer journey, the demand for better privacy online, as well as the upcoming cookie deprecation, brands understand that regaining control of their digital destiny is not an option, but a necessity. With Jellyfish, Sanofi developed a hybrid model to in-house their adtech, at a global scale. With over 20 markets at stake, regaining control of their technology choices raised cultural and human challenges, which has since led to...
29:24

Taking Action to Improve the Representation of Black People in Marketing

Join Nicola Mendelsohn, VP of Facebook EMEA, and fellow industry leaders to discuss a new cross industry initiative to improve the representation of Black people in marketing. Join to collaborate and open source the diverse and vibrant industry we want to see.
26:49

The Changing Spending Habits of Neighbours

At Nextdoor, we believe by bringing neighbours together, we can cultivate a kinder world where everyone has a neighbourhood they can rely on. We recently partnered with GWI to place a spotlight on U.K. neighbours. This report focuses on changes brought on by the pandemic as it relates to their finances (How they handled their finances), media & lifestyle (What types of media do they spend most of their time on, purchasing behaviors (How they prefer to shop now) and brand preferences (how have...
27:39

Mental Health and Wellbeing: Why It's Critical to Support Black, Asian, and Other Ethnic Talent to Thrive in Our Industry

Join NABS to explore the critical importance of supporting the wellbeing of our colleagues from Black, Asian and other minoritised ethnic communities. Our panel of adland leaders who are at the forefront of organisational culture change, and some with lived experience, will reveal unique perspectives into how marginalised groups are feeling at this time. You’ll come away with a deeper understanding enabling you to support those affected with compassion, authenticity & understanding as we...
21:26

Representation in Marketing: Time to Ask Ourselves Tough Questions, with the WFA

With marketers aware of the positive business opportunity of better inclusion & representation within their marketing the challenge still comes as to how to do it. In collaboration with the WFA Diversity Task Force a new guide to potential areas for bias in the creative process highlights all the opportunities that are missed when we as marketers don’t ask ourselves the right questions throughout the process. Diversity is a huge opportunity for marketers and this session will unpack how we...
28:26

Shaping a More Inclusive Workforce in Tech and Media

The global pandemic has been significant in many ways, exposing societal inequities and challenging the once-accepted norms of working life. As the world slowly reopens and we begin to move forward, we must recognise and seize this exciting opportunity to reset and build a fairer, more inclusive, and relevant industry. This panel brings together experts to debate the issues brought to light this past year and discuss how to champion social mobility within the tech and media industries.
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