The Future of TV, with Mirjam Laux, Roku


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27:25

How the Rise of Streaming, AVOD, and Programmatic Changed TV-Buying For Marketers


Television, world’s most captive entertainment medium, is undoubtedly transitioning towards streaming. TV will be streamed, and with that all advertising. The market shift to streaming creates chances for existing players and market entrants in the TV ecosystem. Join Roku’s Mirjam Laux for a chat about the changes in the industry, from content distribution to advertising and learn all about the opportunities that we are presented with!
Mirjam Laux Vice President International Platform
Roku


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