Europe




26:56

Marketing Taboos

Hear from three leaders at exciting, disruptive companies who are marketing in the sectors of periods, sexual health and death. Find out what challenges these traditionally taboo areas have presented and learn how to overcome them.
08:46

The Future of the Newsroom, with Stan Pavlovsky, CEO, Shutterstock

The pandemic upended everyone’s creative process--including in the world’s most trusted newsrooms. How do you get footage on the ground when you can’t travel? How do you share assets across teams? How do you get smarter about what you show your audience? In this fireside chat, Advertising Week will speak with Shutterstock CEO Stan Pavlovsky about the future of the newsroom, from how stories get sourced to how they are produced and shared.
09:58

The Future of the Workplace, with Emma Newman, CRO EMEA at PubMatic

There are many considerations when it comes to the future of the workplace, ranging from the ethical, should employers require employees to be vaccinated, to the practical, how do employers deal with flexible working requests. There’s also the challenge of not knowing what we don’t know in today’s environment, many employers and employees are questioning what does the future workplace look like. How can businesses ensure employees work safely and productively? How can we better support...
09:36

The Future of Britain, with Denise Turner, Newsworks

Insight director Denise Turner will share the highlights of Newsworks’ latest state-of-the-nation research, “Come Together”. The study shows that the majority of people in the UK are feeling “cautiously optimistic” about the future as we emerge from a tumultuous period. But there are also complex contradictions at play concerning our national identity. Denise will provide a snapshot of the report and the role news brands and advertisers can help play in bringing the nation together again.
26:47

The Role of an Agency in Today’s Fast-Changing Digital Media Ecosystem

Digital advertising is more complex and fragmented than ever, and brands are turning to their agencies to help them understand how they can still deliver business outcomes in this environment. In this session, hear from Seun Odeneye, MD of the UK and Ireland for Matterkind, and Emma Lacey, who oversees Buyer Development for OpenX in the EMEA region, about Matterkind’s approach to digital, the changing expectations of agencies, and how Matterkind is positioning their clients to succeed in 2022...
26:59

Engaging with Consumers in the Cookie-Less World

The demise of third-party cookies and MAIDs has turned to be a catalyst of change for the digital advertising ecosystem. Technology companies have built different solutions to enable advertisers to reach and engage with consumers in environments where cookies and MAIDs are not available. ID5 has invited representatives from the buy-side to discuss the approaches available to advertisers to help them evaluate different solutions and build a future-proof identity strategy.
14:57

Gearing Up For Dynamic: Are Your Ads Going the Extra Mile?

Featuring insights from new research on the power of personalisation, this session will showcase how a dynamic advertising approach helped challenger brand Under Armour to go the extra mile with a joint audio and video campaign.
25:41

Responsible Brands in Europe: Consumers Call For Sustainable Action

Join an exclusive panel discussion exploring Brands, Broadcasters and Content Production Houses’ sustainable initiatives and their consumers’ expectations. This discussion, moderated by Jean-Baptiste Moggio, will be based on RTL AdConnect's exclusive European study on "Responsible Brands" and the testimonies of Lucy Crotty, Cultural Insight & Strategy Lead at ITV, and Jane Atkinson, SVP Global Production at Fremantle.
27:32

The Future of Commerce

This past year has seen sweeping shifts to how we live, work, communicate & shop. But what’s next? Which consumer behaviours will remain after Covid? How can we set up to succeed as brands & marketers in the long-term? Beth Horn, Head of Industry for Retail & Ecommerce at Facebook, will be joined by a number of leading brands to discuss the future of commerce: from discovering new opportunities of growth through the rise of Discovery Commerce, to the technologies providing experimental online...
27:48

Be Their Next Big Idea

Now more than ever, people are looking for inspiration. They’re looking for fresh ideas and are ready to try things, ready to buy things. They’re full of intent and actually want to hear from brands. As we start to embrace a 'back to life' spirit, we look at what this means for brands. How can we show up in a positive and relevant way and help people bring their ideas to life?
27:34

How Brands Can Evolve Beyond Purpose to Become Truly Purposeful

The pandemic proved that power lies in a brand’s ability to act, and those that demonstrated their purpose made an impact. There’s a new focus on communities – in contrast to mass personalisation, and alongside a trend of brands moving from ‘marketing’ officers to ‘customer’ officers. We’ve seen creativity in action - solving customer and community problems in creative ways, in a year in which brand comms moved from saying to doing. How can brands rebuild and accelerate by becoming...
25:59

Future-Proofing Fashion and Beauty: Creation > Prediction

Hosted by Virtue, this panel examines how the promise of innovation within fashion and beauty allows brands to take a stand and respond to the climate and ecological emergencies. It lets you in on how to create ideas & IPs that break the status quo by shaping a shared vision of our common future. We’ll discuss campaigns, innovations, and insights from key figures, providing inspiration and learning – both for legacy brands working out how to make the most impact and for new players...
No records found for Playlist.