The Role of an Agency in Today’s Fast-Changing Digital Media Ecosystem

Digital advertising is more complex and fragmented than ever, and brands are turning to their agencies to help them understand how they can still deliver business outcomes in this environment. In this session, hear from Seun Odeneye, MD of the UK and Ireland for Matterkind, and Emma Lacey, who oversees Buyer Development for OpenX in the EMEA region, about Matterkind’s approach to digital, the changing expectations of agencies, and how Matterkind is positioning their clients to succeed in 2022 and beyond.