Once considered a great social taboo, periods have entered the limelight in the past few years and are now making headlines – about time too. But is the period care industry keeping pace with cultural changes? And what's around the corner for conversations about menstruation?

Are you ready for the participation economy? It is no longer enough for brands to market and broadcast to people; now you need to make a more human connection. After a year of pandemic disruption, 60% of businesses say they will invest in the next 12 months in the customer engagement space. But who will be the companies turning engagement into true participation? Advertising Week alongside Braze and Iris are hosting this roundtable discussion on how to engage customers to achieve business...

The ways in which people work, shop, play, live and learn have changed dramatically because of the pandemic. The businesses that have survived, and in some cases thrived, have been those that were able to quickly and effectively pivot to serve changing needs. Uncovering and responding to unmet and even unknown needs is critical for growth. It pushes boundaries and stretches a company into new categories. It’s the only path to sustainable growth. To achieve this, organisations need to move...

Community has never seemed so important as it has the last year, as so many things have turned upside down people turned to each other to find support. After building her own marketing community and using her insights across numerous brands, Lottie will be sharing what you need to know to build your network and grow a strong community.

Davina McCall is one of the most recognisable faces on British television and has become a household name for millions. But, behind that famous face is something we don’t often get to hear about; Davina the person, as an entrepreneur and mother. Helen Gorman is a working Mum too. But she’s also a brilliant #marketer & managing partner at Let’s Reset. Suki Thompson (Founder & CEO Let’s Reset) discusses what makes them both feel passionate at 50 to grow businesses they love and explores what...

Join this roundtable on the future of museums with experts in the field of culture and tech as they discuss what digital transformation, NFT's, XR, and digital communities can bring to our cultural institutions to ensure a robust future for the arts.

Think about your favourite digital image/video, meme, or even AR filter. Now tell me who created it. The internet has been incredible in the growth of digital art but while it’s an amazing place for discovery, more often than not digital creators are uploading content to the internet and then that content lives a life of its own, often times detached from the original creator without credit or mention of the artist as it’s shared. NFTs have created a way to commercialize digital content...

Customer-centric advertising: Delivering trust and loyalty at every interaction Today’s omni-channel landscape is complex. Advertisers need to reach the right audiences, at the right time, with the right message—all while delivering a positive experience at every touch point. The key is a customer-centric approach. Join Amazon Advertising’ s, Zach Johnson, as he shares actionable tips on how starting with the customer and working backwards can help brands create a virtuous cycle of loyalty...

The Climate Emergency is the biggest challenge we will face in our lifetimes, dwarfing the current Covid-19 crisis. Action is needed now to change the impact we are all having on the planet. Six months from COP26, how can UK advertising support the ambitions of Ad Net Zero to reduce the industry’s carbon output to real net zero by 2030? Should every ad be a green ad?

The pandemic has laid bare the numerous inequalities that already exist in our society. Even before the pandemic hit, Jellyfish were addressing the fundamental barriers that stop people from progressing. We sought to tackle the problem at its root and build an entirely new organisational infrastructure, fit for the future. Rob Pierre, CEO of Jellyfish will share the key elements of the new infrastructure, the impact that it’s already having at Jellyfish and why this matters from both a...

Often overshadowed by the COVID 19 pandemic, other factors have been in play that have significantly contributed to the growth of CTV. For TV viewers, CTV opens up new entertainment possibilities, access to forgotten genres and personalised experiences. For brands, CTV provides the opportunity to reach consumers in a TV environment with the precision of digital targeting. The question is – how will CTV change advertising strategies, what are the most innovative ways to leverage CTV and what’s...

Who are the next generation of talent and what are they looking for from work? Going beyond them ‘caring about purpose’ and ‘experiences’ to who they really are. Showing a concise snapshot and true view of this generation. Showing how the industry needs to adapt to bring the best and brightest of this generation into the industry - with examples of who is doing it well. Using these companies and examples to land our narrative of the future of work for you to be able to utilise in the...