Braze Roundtable: The Participation Economy


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28:39

Creating Powerful Omnichannel Experiences Through Collaboration


Are you ready for the participation economy? It is no longer enough for brands to market and broadcast to people; now you need to make a more human connection. After a year of pandemic disruption, 60% of businesses say they will invest in the next 12 months in the customer engagement space. But who will be the companies turning engagement into true participation? Advertising Week alongside Braze and Iris are hosting this roundtable discussion on how to engage customers to achieve business success. We will be revealing exclusive insights from the Iris Participation Brand Index and Braze Global Customer Engagement Review that will help brands form meaningful relationships with customers. Join us to discuss these topics in a closed-door discussion where you can ask everything you need to know. Whether you’re already investing in customer engagement and have interesting case studies to share or simply want to know more about how to engage your customers. Attendees joining from: Braze, Nestle, HSBC, Subway, WW, HP This event is by invitation or application only. Please register your interest here: https://europe.advertisingweek.com/page/1807455/roundtables